Thursday, July 2, 2009

Fred Ludekens: "Don't complain about the world being wrong."

Fred Ludekens was both a renowned illustrator and co-creative director of one of the world's most prominent ad agencies, FCB. He was also a founding faculty member of the Famous Artists School. In the following interview excerpt from the Summer 1964 issue of Famous Artists Magazine Ludekens shares his expertise - advice and learned opinion that would benefit both illustrators and art directors today every bit as much as it was intended to benefit creatives nearly 50 years ago...

Q: Why did you choose art as a career?

A: Because I like to make pictures.

Q: Must an artist have talent?

A: Yes. Most children have talent and like too make pictures. Its a desire to record what they see. Its a desire to say something. I believe talent is fundamentally a desire. If the desire is strong and compelling, the talent develops. To learn to draw and paint is hard, and to do so, the desire must be strong enough for the artist to go through the effort of development.

Q: What kind of training did you have?

A: None. If there is such a thing, I am self-taught. I had a strong desire to make pictures. My talent was limited. I simply developed it as best I could by plain hard work.

Q: Was there a turning point in your career?

A: I don't think there was a turning point. I just climbed the long ladder one rung at a time. I married young and had to make a living. I felt I could be a successful artist if I could make saleable pictures. I did. The career developed. At the time you were supposed to learn how to draw. No one I knew drew from photos. You thought it out and drew it. You learned to study objects and people and to transpose what you saw into pictures you made. Experience taught me the requirements. I formed very objective opinions as you can tell by the answers to these questions. And I have pretty well lived by them. This is hard work, but I survived.

Q: What illustrators influenced you most as a young artist?

A: When I started, Harvey Dunn, Dean Cornwell, Pruett Carter, Walter Biggs, Henry Raleigh, John LaGatta, Frank Hoffman and Gruger were the major illustrators. This was in the twenties. They influenced every young illustrator. How much I was influenced, others can tell better than I.

I think all of them influenced me in different ways.

Q: How did your style develop?

A: I really think it developed as I solved printing and mechanical problems.

Q: How important is originality?

A: I think you have to be yourself. Originality is not a specific term. I feel you have to rest your case on how you think. If you think good, you'll make it. If you are not progressing, you'd better re-evaluate yourself. Don't complain about the world being wrong.

Q: What does the illustrator communicate to his audience? More particularly, what do you try to communicate?

A: I try to communicate to the best of my ability the advertising or selling requirement clearly and convincingly. In fiction illustration, I believe the success of the picture usually lies in the selection of what you illustrate. It should be in character and show feeling for the story and be compelling in concept and treatment.

To deviate from this, I feel, is to be dishonest to the reader.

Concluded tomorrow.

* My Fred Ludekens Flickr set

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